Hoh Ma
Diet
A redesign for a registered dietitian in Ginestas, Aude.
1. Background
Zoé Hohmann is a registered dietitian based in Ginestas, in the Aude region of southern France. Her approach is holistic and supportive, guided by one belief: "food should be a pleasure, not a daily struggle." Her online presence rested on an aging Wix site that no longer reflected either the rigor or the warmth of her practice.
2. The challenge
The goal was to move upmarket without losing the spirit of the brand: natural, welcoming, and centered on the pleasure of eating. In practice, that meant:
- Replacing an aging Wix site with a high-end presence
- Strengthening credibility and professional image
- Making online booking through Doctolib straightforward
- Delivering a flawless experience on mobile
- Improving local visibility on Google (Ginestas, Aude)
3. The solution
Forgeum Studio designed and built the site entirely from scratch, fully custom, on a modern stack: Next.js, TypeScript and Tailwind CSS. The visual direction, warm and appetizing, leans on terracotta, olive and honey tones, an organic serif typeface and generous white space, for an identity that is professional and welcoming at once.
The site is mobile-first, designed with accessibility in mind (contrast, semantic markup, optimized images), and includes full local SEO: per-page metadata, sitemap and structured data (LocalBusiness / Dietitian) to surface in searches around Ginestas. Appointments are booked directly through Doctolib. Delivered in 2 weeks, from first sketch to launch.
4. The outcome
PageSpeed Insights test (Lighthouse 13.4.1) run on August 12, 2026, on the home page: 99 for Performance on mobile (Moto G Power emulation, slow 4G) and 100 on desktop, 96 for Accessibility, 100 for Best Practices and 100 for SEO on both. LCP measured at 2.1 s on mobile and 0.5 s on desktop, with no layout shift (CLS of 0). These remain lab measurements: the site's traffic is still too recent to feed a real-user report (CrUX).
Zoé now has a fast, elegant and credible site that matches her practice. It is live at hohmadiet.fr and already indexed by Google, laying solid ground for her local visibility. A site that earns trust at first glance and turns visitors into patients.
5. Testimonial
My old Wix site did not reflect my image at all. Today I have a site that really looks like me, with a proper domain name, entirely in the spirit of my practice. Many thanks to Sébastien for the care he put into this project.
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